Immerse yourself in the FOREVER.FASTER metaverse. with Oleksandr Zinchenko and DOROFEEVA in the new PUMA collection

In the new campaign, PUMA creates an opportunity for everyone to dive into a meta-universe that is not limited by the possibilities and boundaries of your imagination. In its collection, the brand combines classic Slipstream&Cali models with a story about the exciting world of virtual reality. This is a story about an opportunity to get away from routine life.

Oleksandr Zinchenko presents the Slipstream model, which preserves the classic sports style along with the rhythm of the streets. The versatile and simple silhouette is ideal for combining with any of your looks. DOROFEEVA, in turn, combines the updated Cali Court women's model with the sporty image of the PUMA Downtown line.

In the new mood video, the singer DOROFEEVA, as a permanent ambassador, plays the role of a guide to the FOREVER.FASTER metauniverse for football player Oleksandr Zinchenko, who became the face of PUMA Ukraine for the first time. She invites him to a world where everyone can turn the impossible into the achievable and be anyone they want.

FOREVER. FASTER. is a permanent mantra that has already become part of the brand's DNA. In sports, new talents, new ideas set the pace for our future. PUMA combines modern and innovative views. At the same time, don't be afraid to take risks and approach the game in a new way. Always ahead of others. Always faster.

The new collection is on sale from August 9 in the PUMA store!