ZARINA Jewelry House, the first diamond jewelry brand in Ukraine, was founded on September 28, 1998 by Natalya Netovkina with endless love and respect for women.
The main mission of the company is the disclosure of the value of every woman.

ZARINA Jewelry House is not just a jewelry brand. This is a powerful platform for uniting active women, jewelry from ZARINA is a source of strength and a tool for revealing the value of every woman. We believe that the main value is inside every woman: thoughts, emotions, outlooks on life, and jewelry is a perfect complement to the image and a tool for revealing individuality.
As part of the global rebranding in 2019, five sub-brands appeared in ZARINA:

ZARINA You - Your value is in your mood. Bright decorations for a young audience. Jewelry that reflects the mood of its owner and an unlimited desire for constant change and the search for himself.

ZARINA Story - Your value is in your stories. Sentimental jewelry, each of which hides a special event or story. Personalized jewelry, jewelry with rubies - the perfect complement for romantic and sensual natures.

ZARINA Creative - Your value is that you are crazy. Bright as fireworks, decorations for creative natures. These jewelry will not allow its owners to merge with the crowd. They attract attention and fascinate. Incorrect forms, vivid combinations and bold stylistic decisions.

ZARINA Jewel - Your value is self-love. The combination of high quality gemstones, designer perfect shapes. Jewelry that is deservedly considered a "timeless classic." Jewelry that emphasizes the exclusive status of the owner and will never go out of fashion. It was jewelry in the Jewel direction that the ZARINA Jewelry House became famous for and won the hearts of thousands of women.

ZARINA Fine - You are the value. These are not just decorations. Fine direction includes works of jewelry. Fine jewelry owners are women who have already conquered all possible peaks and enjoy life, inspired by the beauty of ZARINA jewelry.

ZARINA is a socially oriented company that regularly provides support to young and young talents, participates and initiates the creation of its own charity projects, including the Children's Tree of Wishes charity project, Vatutino Mercy House, Father's House, as well as projects dedicated to Ukrainian heroes.
In 2019, ZARINA launched the GIRL POWER social platform, which provides shelter equipment for women and children who are victims of domestic violence.