The power of authenticity – a bold campaign for Reebok’s new collection

Authenticity, strength, and female empowerment are at the forefront of Reebok’s new campaign, presented by the CCC . With their minimalist style, the visuals highlight the shoes, celebrating both their stylish appeal and the freedom of expression. It’s a subtle yet powerful invitation to live life on your own terms and to embrace everyday victories – both the life-changing ones and the simple joys.

The campaign breaks away from the usual by showcasing Reebok’s latest collection in a harmonious, yet striking way. Focused on the model’s fit, toned figure, the photos highlight the beauty of her body, while the iconic Reebok shoes complement the narrative of strength and freedom in an energetic and distinctive style.

Reebok’s new collection available at the CCC blends modern design with retro vibes, perfectly in tune with today’s trends. The sneaker models featured in the campaign capture this aesthetic and energy with a unique twist. The neon pink GLIDE LOW and bold red FIORI are standout pieces, while the timeless beige MEMT and classic white CLUB C 85 offer a more subtle alternative. Meanwhile, the SMASH EDGE KILTY, with its wide tongues, draws inspiration from football culture, combining lifestyle elements with a touch of sporty character.

What sets the new campaign apart is not just the vibrant colours but the harmony between daring designs and understated elegance. Each piece is versatile enough for both workout and everyday wear, perfectly capturing the collection’s key themes: comfort, authenticity, and confidence in self-expression. With this fusion of sporty style and artistic edge, the CCC and the Reebok brand invite you to embrace individuality in a carefree yet subtly distinctive style.

The new Reebok collection is now available at CCC.