SOVA jewelry brand celebrates its 21st anniversary!
11 06 2021

On the occasion of the holiday, SOVA representatives addressed their connoisseurs and customers:

On the threshold of our 21st anniversary, we want to say a sincere "Thank you!" to each of our clients for remaining loyal to the SOVA brand over the years. Inspired by your support, we set seemingly unattainable goals and realize them.


We celebrate our 21st anniversary with 36 collections and 36 SOVA stores. This became possible thanks to the love of our customers and the close-knit work of the SOVA team. We would like to express our gratitude with gifts for you and are giving away 36 diamond necklaces. You can win a decoration in every SOVA store in any city where the brand is represented. In order to take part in the holiday drawing, it is not necessary to make a purchase - it is enough to fill out a questionnaire in the store, or on the website. The diamond necklace will be raffled off on July 1st.


From year to year, we closely monitor the needs of our clients and create jewelry that shape the trends of the Ukrainian jewelry market.


We team up with the best Ukrainian designers to bring new ideas to the creation of jewelry. As a result of creative collaboration, the world saw the collaboration of Lake with Lake Studio, SOUL with Marsala, For Love with FROLOV, SOVA x LITKOVSKAYA.


Despite the new realities, over the past year we have launched 7 jewelry collections, one of which is the long-awaited SOVA x The HARDKISS collaboration.


We strive to speak the language of jewelry with our client and find an individual approach to everyone. We strive to inspire bold solutions and unusual looks. We put a special meaning in each collection, we are open to new, sometimes not obvious collaborations, in order to once again draw attention to important issues for society.


Thanks to the joint work of designer Ivan Frolov, SOVA Jewelry House, and 100% Zhittya, we managed to purchase 3525 rapid test systems that allow us to diagnose HIV on time. And to realize the main goal of our collaboration - to draw attention to the issues of safe love and the HIV epidemic in Ukraine.


Every year we look forward to Mother's Day in awe to remind us how important it is to create special moments for our mothers. This is confirmed by SOVA capsule collections for Mother's Day and touching special projects that resonate in thousands of hearts.


With the Together for Nature initiative, we have created a piece of jewelry filled with important content. They made 500 bracelets with the image of a lynx - about the same number of individuals remained in the forests of the Carpathians and in Polesie. Part of the bracelet sales were directed to the purchase of camera traps that will help fix the lynx, providing zoologists with the necessary equipment for monitoring in remote forest areas.


We strive for SOVA jewelry to become symbols of your love, so for several seasons in a row, viewers of the STB channel have been following the jewelry images of SOVA participants on the reality television series "The Bachelor" and "The Bachelor". Traditionally, in the final, the chosen one receives a SOVA diamond ring, which becomes the beginning of a unique story of two hearts.


We strive to create not just jewelry, but history. Be involved in your highlights in life.


We are ready for new achievements, we have something to surprise you with. Thank you for choosing SOVA.


SOVA, jewelry house is a Ukrainian jewelry brand-trendsetter that corresponds to global trends. The idea of ​​forming a jewelry wardrobe for modern girls is the leitmotif in all the collections of the jewelry house.

The only brand on the Ukrainian market that collectible approaches to product launches. SOVA is a rethinking of the classics, high-quality and stylish jewelry that can be changed every season, complementing your looks for any occasion.