PUMA RS-X AND THE CULT OF REINTERMINATION

In the new season, the PUMA brand clearly adheres to its main slogan "FOREVER FASTER" and quickly rethinks its iconic models. The RS-X Efekt sneaker line is a logical continuation of the RS-X collection, which created a buzz on the market in 2018.

RS-X Efekt is inspired by the young generation, which does not hide its individuality. A mix of angular overlays, bright colors, upper details, a chunky silhouette and a rubber coating give the new sneaker a fresh, expressive look, and refer to a generation that combines interest in music, sports, fashion, gaming and art. A generation that remains hungry for the future of culture in general and sneaker culture of course.

The Ukrainian musical group Kalush Orchestra became the ambassador of the PUMA RS-X line, which fully reflects the ideological component of freedom of self-expression, the absence of only one way to be oneself and the constant search for one's authenticity.

The PUMA RS-X collection will go on sale from April 5 in the network of PUMA branded stores and partner stores of the brand, as well as on the official website of PUMA Ukraine.