Cher'17

CHER’17 is a Ukrainian clothing brand founded by entrepreneurs Tetiana Parfilieva and Ivan Kryshtal. The brand combines elegance, versatility, and a modern approach to styling.

"So simple, so chic" is the mindset of the people who create and choose CHER’17. Being bold, expressing yourself, experimenting, surprising others, and always staying true to yourself—this is how the brand envisions modern style.

The story of CHER’17 began with two people and a small showroom in Kyiv. Today, it is a large team and a network of stores across Ukraine. What remains unchanged is the brand’s main mission: to create stylish and affordable clothing made 100% in Ukraine.

Throughout its existence, CHER’17 has implemented a number of large-scale projects and collaborations: partnering with the international brand PUMA, creating joint collections with INTERTOP, launching footwear and accessory lines, and implementing social and cultural initiatives. Style and responsibility always go hand in hand for CHER’17. The brand supports charitable projects and directs funds to help children who have lost one or both parents as a result of the war.

CHER’17 is about modern Ukrainian style, the courage to be yourself, and a love for pieces you want to wear every day.

The love for shopping is always mutual.

Your CHER’17.