PUMA Speedcat: speed in new shades
PUMA Speedcat sneakers have long gone beyond the boundaries of sports heritage.
With a silhouette inspired by motorsport and a design that combines dynamics and aesthetics, they have become favorites of a new generation — those who choose movement as a lifestyle.
In the new season, Speedcat has been updated in several fresh
colors that preserve the DNA of the model and add a new intonation — more dynamic and bright. Each shade resonates with the modern rhythm of life — constant movement, the desire not to miss the moment and to remain yourself.
This energy and dynamics are embodied in the new advertising campaign. Along with the colors, the mood also changes. This time, the main characters are brand ambassadors Dasha Kvitkova — frank, strong — and the band TVORCHI, whose music resonates with style and fast pace. They are not just faces — they are the rhythm and character of the new Speedcat.
The campaign takes us to a metaphorical space — an overheated earth, where dust rises into the air, and giant windmills only gain momentum. In this environment, heroes appear who do not run away from speed — they embody it. The contrast of dynamic jerks and slow frames emphasizes the main thing: real speed is not about rushing.
It is about the power that comes from within.
PUMA Speedcat — for those who hear their rhythm and are not afraid to move in it.
