Charity project SOVA x Kyivstar
18 12 2023

Kyivstar together with the jewelry house SOVA created a charity jewelry to collect funds for demining of Ukraine.

As part of the project "Let's Live Here" from Kyivstar and the "Return Alive" fund, UAH 175 million is being collected to provide transport and equipment for 146 engineering and sapper groups of the Armed Forces Support Forces. The SOVA jewelry house joined the initiative, creating silver pendants inspired by the motifs of a historical Ukrainian house. All funds from the profit from the sale of limited jewelry will be directed to help sappers in demining.

"Kyivstar thanks all partners and those who don't care, thanks to which UAH 154 million was accumulated for the demining project "We are here to live" to provide 128 demining groups. Together with the SOVA jewelry house, we are launching a special decoration - a silver house, all proceeds from the profit will be transferred to the project. By buying jewelry, you bring someone's homecoming closer, because many people dream of returning to a safe home where there will be no more mines," says Hanna Zakharash, director of corporate communications at Kyivstar.

The SOVA jewelry house joined the "Let's live here" project from Kyivstar and the "Come Back Alive" fund back in June and donated funds for the staffing of two demining groups for the demining of de-occupied territories. The mobile operator's contribution to the project currently amounts to over 55 million hryvnias.

"We joined the project "Let's live here" from "Come back alive" and Kyivstar, because we were united by a common overriding goal - demining the country. It is symbolic that we present the project with houses on the eve of the Christmas holidays, when everyone makes a wish. We hope that this decoration will become special for Ukrainians, will always remind of home, no matter where you are," said Anna Koval, director of marketing and sales of SOVA.

All the houses of the limited series of decorations are different, but they are united by the light from the windows, which is associated with coziness, home, warmth. To create such an effect, jewelers made windows of fantasy enamel that glows in the dark. Each ornament combines the telephone code of your area and a unique number.

The "House" pendant is available in stores or on the website of the SOVA jewelry house at the price of UAH 1,690. Shades of jewelry laces may vary.

"Let's live here" is a joint initiative of the mobile operator and the "Come Back Alive" competent assistance fund of the army with the partner support of the "1+1 media" group. 100% of the collected funds will be directed to the purchase of equipment, equipment and transport for 146 engineering and sapper groups of the Armed Forces. Modern equipment should ensure the lives of defenders engaged in demining and accelerate the liberation of the territory of Ukraine and its water areas from the legacy of war and occupation, which is dangerous for people.

The project started in May 2023 and will continue until the target collection amount of 175 million hryvnias is reached. Anyone interested can contribute and send a donation on the project's website.


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Kyivstar is the largest Ukrainian electronic communications operator, serving over 24 million mobile subscribers and over 1 million Home Internet subscribers as of September 2023. The company provides services using a wide range of mobile and fixed technologies, including 4G, Big Data, Cloud solutions, services for cyber protection, digital TV, etc. Kyivstar helps subscribers, society and the country overcome the difficulties of wartime. Since the beginning of the full-scale war, the company has allocated more than UAH 1.4 billion in aid for the humanitarian needs of the Armed Forces, society, and subscribers. The sole shareholder of Kyivstar is the international VEON Group. The Group's shares are listed on the NASDAQ (New York) and Euronext (Amsterdam) stock exchanges. Kyivstar has been working in Ukraine for 25 years and is recognized as the largest taxpayer in the telecom market, the best employer and a socially responsible company.