1853 - Gold diggers tried on the first pair of Levi's men's jeans. Levy Strauss found an impeccable style formula. Levi's branded men's clothing is the story of the victory of comfort over rules, freedom over the dictatorship of the dress code. Levi’s jeans always sit perfectly: straight and wide, with a low rise or high, under a jacket and shoes, under a sweatshirt and sneakers. Levi's clothing speaks of tradition and keeps up with the latest trends. The motto of freedom and natural charisma, the brilliant simplicity chosen by stars and millionaires, artists and geniuses of science.