Lacoste
The Lacoste legend was born in 1933, when Rene Lacoste revolutionized men's fashion by replacing classic factory products, long-sleeved products and starched shirts with what has now become the classic Lacoste polo. 75 years after its creation, Lacoste has become a brand and lifestyle that combines elegance and comfort.
The art of life Lacoste expresses itself today through a large collection of clothing for women, men and children, shoes, perfumes, leather goods, glasses, watches, belts, textiles and jewelry. Lacoste bases its success on the core values of authenticity, productivity and elegance. Lacoste is now unconventional chic.
At a time when people reject hard luxury and demand more simplicity, elegance and durability than before, Lacoste declares its modernity and moves forward out of competition with new creative ideas creating a new image of the crocodile brand.
