PUMA RS-X AND THE CULT OF REINTERMINATION
05 04 2023

In the new season, the PUMA brand clearly adheres to its main slogan "FOREVER FASTER" and quickly rethinks its iconic models. The RS-X Efekt sneaker line is a logical continuation of the RS-X collection, which created a buzz on the market in 2018.

RS-X Efekt is inspired by the young generation, which does not hide its individuality. A mix of angular overlays, bright colors, upper details, a chunky silhouette and a rubber coating give the new sneaker a fresh, expressive look, and refer to a generation that combines interest in music, sports, fashion, gaming and art. A generation that remains hungry for the future of culture in general and sneaker culture of course.

The Ukrainian musical group Kalush Orchestra became the ambassador of the PUMA RS-X line, which fully reflects the ideological component of freedom of self-expression, the absence of only one way to be oneself and the constant search for one's authenticity.

The PUMA RS-X collection will go on sale from April 5 in the network of PUMA branded stores and partner stores of the brand, as well as on the official website of PUMA Ukraine.