New SOVA x FROLOV collaboration
23 04 2024

"Even in the midst of war, flowers bloom" - New SOVAxFROLOV collaboration.

The star of the Ukrainian film "Pamfir", actress Solomiya Kyrylova, became the face of the campaign.

In the center of the collection is a wild rose that grew in my grandmother's garden. The same flower from a childhood memory, from a warm summer evening.

Symbolically, the SOVA x FROLOV collaboration has an important charitable goal — restoring and supporting the psychological health of children from the Children of Heroes charity fund.

For each piece of jewelry you purchase, you receive a special card with pictures created by children under the care of the "Children of Heroes" Charitable Foundation.

You can get acquainted with the new SOVA x FROLOV collection in all SOVA boutiques!​